On Friday, Barcelona announced that Gatorade would no longer be their Energy Drink supplier, following the expiration of their partnership.
Barcelona has moved quickly to replace the energy drinks giant, having announced that they signed a deal with Prime, the company co-founded by internet personalities KSI and Logan Paul, to become a new club sponsor.
Prime will become Barcelona’s official Hydration Partner, with the deal becoming active effective immediately. The company is one of the fastest up-and-coming drinks brands in the world, which can only be a good thing for the club.
The news is also likely to be good in terms of financials. Barcelona’s struggles have been well-familiar over the last few years, and any form of sponsorship will be very welcome, and this deal is no different.
Every little bit of income will help Barcelona improve its financial situation in the short and long term, as they look to get back to full strength over the next few years.